A practical PR readiness checklist for founders

Before distribution, align on a single narrative: what changed, why it matters now, and who benefits. Avoid stuffing every milestone into one release—edit for clarity.

Prepare factual backups: product screenshots, metrics you are comfortable sharing, executive bios, and high-resolution logos. Editorial teams move faster when assets are organized.

Set expectations with stakeholders: pickup counts and indexing are influenced by third parties. A strong story plus clean formatting still wins more often than hype.

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